Posted by: searchafrica | October 20, 2010

HOW MTN EXPLOITS NIGERIANS WITH WHO WANTS TO BE A MILLIONAIRE:

Frank Edoho with Chimuanya ‘Aroma’ Ufodike the foremost winner of who wants to be a millionair

“Computer please take off two wrong answers and leave one correct answer and one wrong answer……you still have the opportunity to phone a friend” Those are Frank Edoho’s monologues in the Who wants to be a millionaire show .Mr. Frank, by the time am done with warming this soup, every one who will have a taste will abandon it because of its soured taste and sorry to say even MTN won’t have a friend to phone!

Some of the political opponents of the PDP once defined the acronym as People Deceiving Party, my dear reader, I am here to tell you that its not only PDP that is in this people deceiving party, there is a South African Telecommunication that was empowered to operate in Nigeria by PDP’s Olusegun Obasonjo while in office as the first Odua’s descendant to rule Nigeria for eight years, called MTN Nigeria.

MTN Nigeria has built the track record of a brand exploiting company. MTN Nigeria does not build, it exploits! How? Very simple, MTN does not believe in pumping its funds to sponsor any indigenous TV programme, it prefers to spend millions on foreign programmes that has attained success in other countries, for instance, MTN claims to sponsor Who Wants To Be A Million , the programme is running successfully in more than 100 countries all over the world , that was the record MTN saw before putting a dime into the show.Infact when the show started in Nigeria MTN didn’t  deem it fit to spend one kobo on the show, as at then it was Econet and UBA that believed in the show and supported it with adverts. When Oga Yhelo saw that the show was seriously gathering momentum, it came in and took over, there by exploiting what others have built. Another good example is the Big Brother Nigeria Reality Show (BBN) that was sponsored by MTN. MTN saw that the parent show, Big Brother Africa (BBA), had gotten massive followership even in Nigeria; it did everything possible to sponsor the show.

Now my dear reader, its time to drag the prostitute to the market square and tear her naked! Its time to stone this Prostitute to death, I just pray that Lord Jesus won’t come along to say: let him without sins be the first to cast a stone because I will. Why? Because the MTN sponsored Who Wants To Be A Millionaire is a complete scam! Probably a money making venture for MTN. Its seems that this South African company has expanded its business concerns into entertainment not just for brand promotion but as business. The bitter Kola angle to this is that they make the innocent Nigerians believe that they are doing a Corporate Social Responsibility programme (CSR) by helping those they say deserve to be a Millionaire by bringing them on set and trying to make them play for 10 millionaire (which is believed to come out from MTN’s bank account but when you take a critical look at the whole thing you will be shocked to discover that it’s the viewers’ money MTN is using to run the show, that is to say, that MTN is using Nigerians money to package a show that promotes its brand!). Did you just ask how? Ok, here is your answer. Frank Edoho asks the viewers to indicate their interest to participate in the show by sending an SMS to an MTN code number which costs N100(is this not another way of selling MTN’s #100 scratch card?). May I remind you that the show Who Wants T o Be A Millionaire is viewed nation wide in Nigeria, a country with over 140 million population! If only one million people send the SMS just once, because people send more than once to increase their chances, MTN will make nothing less than  N100 million , did that shift your jaw like Incredible Hawk’s deadly punch?, it will also interest you to know that, that amount does not include the huge amount the company makes from home play. Yet when the contestant mounts the stage, he or she plays for N10 million which in most cases they don’t win completely. So where is the charity? That money can go very far in paying the production cost of the show and even take care of the Air Time purchase. If you go inside its studio at Murhi International building at Omole Estate roundabout; you will know that serious money has exchanged hands.

Now who is the actual sponsor of Who Wants To Be A Millionaire, MTN or the Viewers? Is your final answer the viewers? (Tension enthrones itself in the midst of silence as scary sounds shatter the heart) The answer is…. the viewers! Congratulations you just won yourself N1 million!!!

I believe that with these few points of mine I have been able to slay every form of deception MTN is using to exploit Nigerians , or is there any one else? I guess there is none …. This is Achilles resting his sword, thanks for coming with me to Troy.

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